If you are interested in marketing growth strategies that will deliver MASSIVE gains then you have come to the right place. Your marketing communicates your brand, value, class of properties that you choose associate yourself with, and you should be using marketing strategically to highlight points that differentiate yourself from your competition as well. If you want to have enough clientele to keep you working full-time as a successful real estate agent then continue reading to learn the ten best marketing tips for massive growth – #8 will shock you!
Step one: Identify your Target Audience
Deeply understanding your target audience is key, however, each one of your prospects personality type is going to be different from one person to another. With that said, narrowing your marketing down to a specific demographic is a good step towards identifying AND understanding your target audience. Questions that you can ask yourself to help you identify your target audience even further include:
- What are my target audiences lifestyle traits?
- My prospects median income is __________.
- Are my my prospects practical spenders or conspicuous consumers?
- My target audience uses __________ as their preferred social media platform.
- What type of music does your target audience listen to?
- Which radio station does your target audience listen to?
- Where does the largest concentration of your target audience live?
You might think that these questions are random, but their not!
- You want to know where the largest concentration of your prospects live so when you do your marketing, on Facebook for example, you spend your money efficiently by tagging the EXACT locations where prospects will convert into clients. (Also, wouldn’t you get burned out by canvassing in the wrong neighborhoods?)
- You want to know exactly what music and radio stations that your target audience listens to because if you advertise on the airwaves, you want to advertise on the the stations where you will come into contact with your prospects. *HINT* If you e-Mail a radio station and ask for their ‘rate card’ you will receive their listeners demographic profile such as their median income, level of education, hobbies and interest, brief employment description, and so much more information that paints a bigger portrait of who your target audience is and how you can reach them more effectively. Additionally, the average person spends twenty-eight minutes per day on social media compared to the 102 minutes that the average person listen to the radio!
- By knowing what your target audiences preferred social media platform is, let’s use Facebook for example, you know exactly what platform you should use to make an impression on your prospects. Also, by knowing exactly what social media platforms that your target audience uses then you will know exactly what time you should launch your social media marketing campaigns as well. Instagram, for instance, is most widely used at around one o’clock PM, pacific standard time. Armed with this knowledge, you can launch your ads when your prospects will be reached.
Simply put, you need to know exactly who your target audience is because by trying to target the entire market you will fail to attract any of it.
#2 Create a Customer Profile
A customer profile is a detailed list that tells you everything about your target prospect. A customer profile tells you what kind of gym your prospect would go to, their preferred grocery store, the music or radio station that they listen to, and so much more! Creating a customer profile is important because it will enable you to reach your prospects through their preferred media platform. Additionally, when it comes time to your marketing, you will know everything that you can know about your prospect which will make you more relevant to them. Furthermore, by knowing things such as what grocery stores that your prospects most likely shops at, you gain insights to their attitudes, values, and beliefs which helps you better understand your prospects and target audience.
Profile: A profile is a list of attributes, characteristics, pain points, interests, buying patterns, targets of market segmentation, and other details, as much as you can collect, about your ideal prospect. Within the consumer profile you may want to consider elaborating upon pain points.