Every real estate agent needs an effective marketing plan in place to achieve massive growth. Your marketing says a lot about your brand, values, and goals. You should be using marketing in a strategic way to highlight areas of differences that separate your brand from the competition.
If you want to maintain enough clientele for a steady, full-time income as a successful real estate agent, then read on to learn the best marketing tips for huge growth!
When marketing, you should keep the SMART goals in mind. This is an acronym for:
When planning your marketing strategy, you always want to start with the desired end result in mind. Then think about how your unique marketing campaign can be used as a stepping stone to meet your long-term goals.
This could be 2 weeks, 3 months, 6 months, or even one year from now. Each marketing campaign you have in place between these timeframes will serve as stepping stones to reach your ultimate goal – 5 years from now.
With that said, SMART goals is a clever goal-setting strategy to help you meet your short-term goals, thus helping you carry out your real estate marketing plan efficiently and in a coordinated manner.
S – SPECIFIC
Every real estate marketing plan needs to have a specific goal with specific actions to take to meet that goal. If you currently have a goal like getting “30 customers,” for example, that is not very specific.
However, if you create a goal more like “I want to get 5 customers by targeting 35-year-old women who have interests in beauty, high-end fashion, and work in Los Gatos, this is a specific goal.
You can make this even more specific by planning how you will get these customers. For example, having your sister, who is a hairstylist at a hair studio, put in a good word for you to all of her clients and friends. She may come into contact with many wealthy people and can help you network for exposure, connections, and growth.
How specific you want to get is ultimately up to you. The more specific you are, the easier it will be to manage and achieve that goal. Having it too broad will result in a messy, uncoordinated, and ineffective real estate agent marketing plan.
M – MEASURABLE
Each goal in your real estate agent marketing plan needs to be measurable.
If results can’t be measured, then how can you improve your real estate marketing plan?
Measuring your goals allows yo to re-evaluate and fine tune your real estate marketing plan until you find a formula that makes you consistently hit your goals. What tactics are you using to measure your goals? How are you tracking them to make sure they are on the right path?
By measuring your goals, you can the changes that need to be made in order for your marketing goals to be satisfied.
A – ATTAINABLE
While it is great to set high expectations, every goal needs to be attainable.
If you have a goal to make a six-figure salary as a real estate agent, then that’s a great long-term goal, but remember this SMART goal strategy is for setting short-term realistic goals to help you achieve your long term goals.
Look at short term goals as stepping stones, you want each step to be within reach.
Ensure that each of your stepping stones is attainable in the near future. You don’t want to climb a big rock at the very start – that is a long journey ahead. Start small with stepping stones, and you’ll make your way there strategically.
R – RELEVANT
It is crucial to keep your marketing relevant to your target audience, the economy, and the current social climate.
For example, if you’re targeting 35-year-old women interested in high-end fashion and beauty, you want to keep your marketing message and branding relevant to them. They won’t want to see trends relevant to a younger or older audience, for example. They also won’t want to see products that are completely out of their interests, such as tech or sports.
Fit in with your audience in a way that represents your brand and goals clearly, and expect massive growth for your real estate agent salary.
T – TIME-BASED
Be timely with your marketing, and remember that your marketing campaigns are stepping stones of the bigger picture 5 years from now.
While everyone’s real estate agent marketing plans are different and vary from brand to brand, each one should be done in a timely manner. They need a specific start date and termination date. You don’t want to start wasting your money for no reason, especially if you don’t see results.
Furthermore, setting a timeframe for your marketing campaigns will help keep things running smoothly and allow you to track your goals more clearly from start to finish.
A real estate agent salary never starts off as you might expect as it depends on your commissions and hoe effective you are with your marketing. It takes time and hard work to get a fulltime income as a real estate agent and it often never happens within your first year of being licensed. Take on challenges and discover new real estate agent marketing plans that align with your brand.
By focusing on the SMART goals strategy, you set yourself on a path towards the ultimate achievement of becoming the successful real estate agent you always dreamed of being.